Zoran Zelenika
Zoran Zelenika

Concept Garden

Art Direction, Web Design, Print and Illustration

This project involved art direction, graphic design, UI and illustration work that supported GOAL Damascus Garden featured at 2016 10th Annual Bloom Festival in Dublin's Phoenix Park. Garden designer was Brian Burke and the concept revolved around a traditional Syrian garden, half of which was devastated and overgrown - showing in a single frame Syria before and after the war. 

This feature of a garden, simple rhomboid shape split in two, with one part representing past and one present -  was the leading feature in the design of the supporting webpage.  As user scrolled down the page, rhomboid sections would reveal pieces of the garden illustration - with the whole scene being revealed only at the bottom of the page with a call to action.